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By 2011, the majority of mobile phones in the U.S. will be smart phones, according to Nielsen Research. These phones harness the power of the Internet to give consumers access to information anywhere, anytime. While smaller screens limit capabilities, these devices are handy for quick tasks, such as locating a dealership and browsing available inventory.
Dealer Impact can now optimize a dealership’s web site for use on any new or older cell phone that provides Internet access. There are many benefits of these mobile web sites, including:
- When a person types the dealer’s web address into a mobile browser, the technology automatically recognizes the phone and converts the site to a phone-friendly interface.
- For users of smart-phones like iPhone, Droid, or Palm Pre, the sites look and function like apps they are accustomed to.
- Car buyers do not need to download anything or pay to use the service.
- They are simplified and load quickly, allowing customers to navigate the site to find inventory, specials, and other information in seconds.
- Clickable contact information allows a user to immediately call the dealership or pull up a map with driving directions.
To stay ahead of the competition in the expanding mobile market, add phone-friendly features to your site today. Learn more by contacting Dealer Impact at 877-334-9638.
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